Brand DesignCreative & Branding
Logo design in today’s world is totally under rated.
People do not understand how important a good logo is and how valuable it is to their business.
In this article New Media Group will outline the ways of how NOT to design a logo… that is, if you are truly serious about business.
What is a logo?
To understand what a logo is meant to do, we first must know what a logo is. A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
It makes us wonder why people have no logo or why they would even bother with a cheap logo design if a logo is meant to do all of these things.
Logo design contests
The worst deal you could probably go for is a logo design contest. Logo design contests are where you give a brief and then you have multiple designers come back to you with their designs. Although this sounds like a mighty good deal, the quality is usually far from anything you would want to represent your business.
You will be wasting your money and in the long term, in terms of damage done to your business, that amount could be quite considerable.
On another note, design contests & designers who design on a speculative basis are damaging the design industry as designers should not have to invest time and resources with no guarantee of payment.
Too good to be true deals
These deals are extremely deceiving and the quality is far from satisfactory. Have you ever wondered how much thought they actually put into your logo design? Professional logo designers have a strict logo design process that can take weeks or in some cases months to complete a logo. They may offer you a result within 24 hours or maybe even less meaning literally no thought was put into your logo design.
In some cases business owners buy images from stock sites to design thier logo… or in some cases business owners download and use the stock images themselves. This is a huge no-no. Did you know that stock imagery gets downloaded by thousands of people? This should be reason enough not to use stock imagery as your logo.
If you do this, other people will have access to your logo design and can and will use it in places that will potentially devalue your business. Ensure your logo design is original.
Do it yourself logo design
Closely linked to the stock imagery scenario above, business owners or those wanting a logo will try to do it themselves. I highly recommend against this and suggest you leave the design to a professional, much as you would leave your dental work to a dentist.
You will find many free online logo makers on the web. Not only do these logos look unprofessional, hundreds of other people could have the same logo as you and what is the point of that? These logos have no thought, concept or memorability about them, they are merely symbols.
Free logo makers
They say nothing about your business and do nothing that a logo is supposed to do… I repeat, stay away from free logo makers.
Getting a design without feedback
Before approving and implementing a design, ensure you get feedback from your clients, peers, and stakeholders. Getting feedback on a design is a crucial part of the logo design process as it ensures that your logo is going to be successful.
What is the cost of a professional logo design?
The cost of a professional logo design is a question that cannot be easily answered as every company has different needs, however, the best way to approach this problem is to draw up a customized quote for each individual.
A number of factors have to be taken into consideration when designing a logo, such as how many logo concepts need to be presented, how many revisions are required, how much research is needed, the size of the business and so on.
New Media Group work with companies of all sizes to create and develop their brand identity. If you are looking to re-brand or invest time and money in developing your brand call us to day on 01672 552352 or visit our website to see our portfolio www.wearenewmedia.co.uk