A single html page with the latest company news used to be enough, but times have changed and the business standards online are becoming stricter than ever before. It’s almost as if you don’t care about your clients – if you don’t create a blog.
The importance of having a blog is crucial, it is a place where you can create constant content updates, instead of having to do it on social networks or through email. A blog lets people interact with your business through comments, it lets you receive feedback as soon as content gets published.
No matter in which industry the business operates, at some point you are going to come to a conclusion that you need a blog because content marketing is becoming a big thing and is very important if business or a company wants to find new prospects, clients.
It’s not hard to promote a blog, it’s not even hard to find a reason why you should start a blog, many businesses realize the real benefits of blogging, while also understanding the long form content is already the future. A blog will help you build credibility as a business and also as individuals who are participating on the companies’ blog.
It’s not about how big of a step forward it is to create a new blog for a company, it’s about realizing that it is going to be a little extra work and someone in the team is going to need to have knowledge at least with some basic HTML. New Media Group suggest using WordPress as a tool to create blogs.
Many companies don’t have the time to update blogs on a daily, weekly or monthly basis, employees generally don’t have enough time to do there own work. This is where New Media Group can help build content and targeted blogs that are relevant to your clients.
The Benefits of Having a Company Blog
Besides investing money in your company, you probably already know how organic traffic can increase sales, and the amount of clients you have. For the best results, having new and fresh content posted as frequently as possible is going to maximize the potential of reaching new people through organic search, no to mention that your already established customer base will love content that is new, fresh and informational.
It’s obvious that you operate in a specific business and you have help people with specific things, which means you will also need to write content to that specific niche. If you cannot do it yourself, or nobody in your company is educated enough – you will need to hire writers to do it for you, as it really is becoming the new way of promoting. We at the New Media Group have dedicated content writers that can create bespoke blogs that are targeted to your business sector.
New Media Group recommends not limiting the amount of content you publish to 5 posts per month, we would try to get out at least 5 per week, its part of the strategy to have a consistent content update in order to generate return visitors as well as new ones.
Make a Name for Yourself, Your Company
Operating in niches has some really cool benefits, one of them being that you can establish yourself as an expert in something and further increase the popularity of your business, because people will know where to go when they need specific information.
This will only be possible if you are willing to put the time in promoting your content, and engaging with people on other social platforms – which may or may not include the fact that you might need to befriend your competition.
More Content, More Searches, More Clicks
More, more of everything!
It’s basic math, the more content you are going to be publishing, the more times you are going to appear in search results (also known as SERP’s). More people are going to be able to find what you are publishing because search engines love a lot of content.
This is pretty basic, but we at the New Media Group wanted to mention it because it is true. You simply need to invest in your blog in order for it to return results.
People will want to share your content if it is good, or they have been able to relate to it. This means increasing your social activity by a lot. Unlike content marketing which is only coming through now, social media marketing has been known for a little bit over a year since the writing of this post, and it showed companies, businesses, bloggers, webmasters and everyone else – social media is important, it defines how willing you are to interact with your clients, customers or simple product admirers.
Top of the World
The last, and by no means the least benefit of establishing a blog for your company is higher ranking on search engines, and among communities of the niche you operate in. It’s bound to happen if you are willing to invest in creating a blog, hiring someone to maintain it for you and perhaps even invest in a professional design, the Mew Media Group can work with you to understand and promote your business.
In the year 2014 we are going to see a few changes to the way content marketing works and what really is important, but for now – focus on long form content and try to publish as informative information as possible.
Last words are that you get to work and get a blog up and running if you haven’t done so, you can contact the New Media Group if you need help, designing, creating and updating your blog. The new era is upon us and we are going to one billion new internet users starting from today.
New Media based in Berkshire, Reading and Wiltshire, Marlborough is a team of creative branding & web design experts. Our agency believes in result driven branding approach that gets your audience’s attention. Whether your business needs ideas and support in branding, websites or marketing we look to work with new and existing clients in enhancing and building their brand through the various touchpoints.