Brand DesignCreative & Branding
The New Media Group was commissioned by DP Architects to work with them on branding their whole business from logo design to responsive website.
DP Architects are a highly experienced team of architects and technologists in Oxfordshire. The firm is driven by the guiding philosophy that they ensure that creative attention is applied to each project’s every detail.
As they continue to expand into new markets and practice areas, they wanted to better articulate a comprehensive brand story with an overarching essence to unify the firm and put a bold new stake in the ground.
During the audit phase of the project, we discovered the words “design, planning & Architecture” the three key words that represented their company.
We wanted to create a visual identity that was more than just a logo and that represented them as a company. The concept was designed to be minimal, modern, sophisticated and bold.
The branding helps differentiate DP Architects in their market. New Media Group wanted to stay away from the architectural proverbial “alphabet soup”—nearly all competitors utilized acronyms of some kind, rather than the firm’s full name, the colours used unclaimed in the competitive landscape, were to emotionally suggest traditional and innovative.
The New Media Group have designed and built a responsive website for the firm to keep them up-to date with the ever changing devices on the market to give their clients the optimal viewing experience.
New Media based in Berkshire, Reading and Wiltshire, Marlborough is a team of creative branding & web design experts. Our agency believes in result driven branding approach that gets your audience’s attention. Whether your business needs ideas and support in branding, websites or marketing we look to work with new and existing clients in enhancing and building their brand through the various touchpoints.