It’s probably no surprise by now that mobile Internet usage has been skyrocketing over the last few years. Mobile internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile friendly. This is not only causing a headache for users but also a loss in business opportunity.
In today’s blog we are going to explain why having a responsive website is so critical to your marketing and some key considerations to keep in mind when designing a responsive website.
What’s the Difference Between Mobile and Responsive Design?
There are two major methods for creating a mobile websites Responsive Design and Mobile Templates. Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.
In contrast, a mobile template is a completely separate entity requiring you to have a second mobile only website or sub-domain. Mobile templates are also built for each specific, not per screen size.
Here at the New Media Group we have set out just a few of the undeniable reasons your website needs to be responsive.
1. Mobile Usage is Booming
This might not be a surprise for most of you, yet despite the impressive statistics below many businesses do not yet have a mobile website. Hopefully reading through these statistics will light a fire to stop ignoring the need for a mobile website.
• Over 20% of Google searches are being performed on a mobile device. • In 2012 more than half of the local searches were performed on a mobile device. • In the United States, 25% of internet users only access the internet on a mobile device • 61% of people have a better opinion of brands when they offer a good mobile experience
• 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
2. Positive User Experience Is Key
According to Google , if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website a user is 67% more likely to buy a product or use a service.
3. Blogging and Social Activities Bring Mobile Visitors
If you’re like most Inbound Marketers and have elements of blogging and social media incorporated in your strategy, you probably have been seeing increased mobile traffic. A number of studies cite that 55% of social media consumption happens on a mobile device.
With this being said, if you are sharing out content links or links to your website and don’t have a mobile friendly website, you’re not only going to experience high bounce rates and low conversion rates but also a frustrated audience.
4. Responsive Web Design is Preferred for SEO
Google went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site, Google’s external link algorithm and reduces the chance of on-page SEO errors. For all these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile template site.
5. A Speedy Responsive Website is Key
According to Google the standards recommended are that content above the fold on a mobile device loads in under 1 second and the entire page loads in under 2 seconds. This is typically not possible when loading a desktop website on a mobile device. When a user has to wait too long for a page to load, there’s an extremely high chance they will leave your site.
6. Responsive Adapts to Future Devices
One of the big benefits of responsive design is that the size of the template is designed based on screen size not device. This means that no matter what size screen someone is viewing your website it will display properly for that screen size. So in the future as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.
Moving forward it will be extremely critical that your website provides mobile users an easy-to-use experience. Having a mobile website is no longer a simply a nice feature, rather it is a necessity and literally impact the growth of your business.
If you have any questions regarding responsive web design, feel free to get in contact with the New Media Group.
New Media based in Berkshire, Reading and Wiltshire, Marlborough is a team of creative branding & web design experts. Our agency believes in result driven branding approach that gets your audience’s attention. Whether your business needs ideas and support in branding, websites or marketing we look to work with new and existing clients in enhancing and building their brand through the various touchpoints.